Mission, vision and values

Mission, vision and values

Mission

Mission

Our mission is to contribute to improving people’s nutrition by offering a wide variety of safe, high-quality meat products. This is accomplished thanks to our integrated production process which allows us to transform plant protein into animal protein. In addition, we’re committed to maintaining the origins of the business group, based on the constant search for improvement in animal diet, by distributing feed with all the quality and safety guarantees.

We manage our three business lines (pork farms, feed factory and meat industry) to create value inside and outside the company.


Vision

Vision

Our objective is to become a benchmark company in the production of quality meat products made with pork and beef, in addition to manufacturing feed tested on our own livestock. To achieve this, we’ll continue committing to our HOLA FOOD, ERESMA and PIENSOS COPESE brands, turning them into a symbol of quality and innovation recognised by our consumers, employees, customers, suppliers and all the stakeholders associated with the Group’s activity.


Values

Values

Quality and R&D

Every day we work, not to adapt to change, but in order to be part of it. We offer our customers authentic, quality products, complying with the legal requirements and current specifications.

Honesty, integrity and equality

We relate closely and authentically to people, with humility, dealing with them and offering opportunities and/or our services on an equal basis, with the goal of fulfilling the promise we’ve got with our staff, the market and society.

Environmental responsibility and sustainability

We believe it’s possible to positively transform the world around us, and that’s why we work to improve the environmental, social and emotional footprint of our company.

Perseverance

We have a steadfast attitude, facing adversity and the difficulties or challenges we deal with every day with motivation, guaranteeing the long-term results of the company and accommodating the requirements of our customers.

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